02.4 · MARKET RESEARCH & FEASIBILITY

The evidence to invest with confidence.

Feasibility studies, market sizing, segmentation and customer research that give boards and investors solid evidence for their biggest decisions. Each study comes with a financial model that decision-makers can test for themselves.

0+
feasibility and market studies delivered
0+
survey respondents reached
0 wks
typical full feasibility study
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languages of fieldwork: English, Urdu, Arabic, Dari
SCOPE OF WORK

What our work covers.

Choose the full scope or only the workstreams you need. Each one comes with defined deliverables, a named owner on our side and a clear sign-off on yours.

  1. 02.4.1

    Financial and commercial feasibility

    Demand, pricing, capacity, capital cost, operating cost and financing tested together, ending in a clear go, no-go or redesign recommendation.

    Deliverables
    • Feasibility report
    • Financial model with scenarios
    • Investment recommendation
  2. 02.4.2

    Market sizing and segmentation

    Top-down and bottom-up market sizing, triangulated, with segments defined by need and value rather than convenience.

    Deliverables
    • Market size and growth model
    • Segmentation and personas
    • Target-segment recommendation
  3. 02.4.3

    Competitor and capacity analysis

    Who competes, on what terms, with what capacity and margin, built from public data, trade interviews and site visits.

    Deliverables
    • Competitor profiles
    • Capacity and utilisation analysis
    • Positioning map
  4. 02.4.4

    Customer surveys and research

    Quantitative surveys and qualitative interviews designed, fielded and analysed in-house, from customer satisfaction to willingness to pay.

    Deliverables
    • Survey design and sampling plan
    • Fieldwork and quality control
    • Insight report and dashboards
  5. 02.4.5

    Tariff and regulatory submissions

    Cost-of-service studies, tariff models and regulatory filings for utilities, transport and other regulated businesses.

    Deliverables
    • Cost-of-service model
    • Tariff proposal
    • Regulatory submission pack
  6. 02.4.6

    Employer and stakeholder perception studies

    How staff, partners, regulators and communities see your organisation, measured robustly enough to act on.

    Deliverables
    • Perception survey
    • Stakeholder interviews
    • Action plan
HOW THE ENGAGEMENT RUNS

A typical eight-week feasibility study.

  1. 01
    Frame
    Week 1
    • Decision definition
    • Hypotheses
    • Data plan
    OutputStudy plan
  2. 02
    Desk research
    Weeks 2–3
    • Market data
    • Competitor review
    • Regulatory scan
    OutputMarket fact base
  3. 03
    Fieldwork
    Weeks 3–6
    • Surveys
    • Trade interviews
    • Site visits
    OutputPrimary evidence
  4. 04
    Model
    Weeks 6–7
    • Demand model
    • Financial model
    • Scenarios
    OutputTested financial case
  5. 05
    Recommend
    Week 8
    • Board presentation
    • Report
    • Model hand-over
    OutputInvestment recommendation
COMMITMENTS

Standards on every study.

±5%
target margin of error on quantitative surveys
10%
of interviews back-checked for quality
Live model
handed over so the board can test its own assumptions
Clear call
every study ends in a firm recommendation
SELECTED ENGAGEMENTS

Proven results for leading organisations.

We keep our clients' identities confidential, but we are proud to share what we achieved together and how we went about it.

ManufacturingNDA

An industrial investor

Challenge

A greenfield plant proposal with optimistic demand assumptions and no independent view of competitor capacity.

Approach

Bottom-up demand model from distributor interviews, competitor capacity analysis and a financial model with downside scenarios.

40%
smaller first phase recommended
USD 18m
capital deferred until demand proven
8 wks
from mandate to board decision
TelecommunicationsNDA

A telecommunications operator

Challenge

Rising churn in key cities and no clear view of why customers were leaving.

Approach

A 6,000-respondent customer survey with driver analysis, plus in-depth interviews with recently churned customers.

6,000
customers surveyed across 12 cities
3
root causes accounting for most churn
-2.1 pts
monthly churn after targeted fixes
WHO YOU WORK WITH

A senior team, dedicated to you.

  • Study directorFrames the decision and owns the recommendation.
  • Research analystsDesk research, competitor and market analysis.
  • Field managersRun surveys and interviews with quality control.
  • Financial modellerTurns evidence into a testable financial case.
TOOLS AND PLATFORMS

The platforms we work with.

  • CAPI and online survey platforms
  • Statistical analysis (SPSS, R)
  • Market and trade databases
  • GIS catchment mapping
  • Financial models
QUESTIONS

Frequently asked questions.

Do you do your own fieldwork?

Yes. Our field managers design, run and quality-check surveys in-house, so we control the evidence a recommendation stands on.

Will you tell us if the project should not go ahead?

Yes. An honest answer is the most valuable thing a feasibility study can give you, and several of ours have recommended a smaller, later or different investment.

Can lenders rely on the study?

Our studies are designed to be lender-ready, with sourced assumptions and a transparent model, and we can present them to credit committees.

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START A CONVERSATION

Let’s talk about what comes next.

Tell us a little about your organisation and what you are trying to achieve. A senior member of our team will be in touch within one working day to arrange a conversation.

Thank you. A member of our team will be in touch within one working day.

Karachi (HQ)

506, 5th Floor, Progressive Centre,
30-A, Block 6, PECHS,
Shahrah-e-Faisal, Karachi, Pakistan

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Headquartered in Karachi, serving clients across Pakistan, the UAE, Saudi Arabia and Afghanistan.